Monday, December 13, 2010

Visual Rhetoric




Cosmopolitan City Adventures


These images above explain the different ways of a city adventure travel.  You can drive to a closest city, travel by airplane and use a cruise ship to different city destination tours.  The image of Washington D.C. near Capitol Hill building and celebrating fourth of July fireworks and a romantic picture of a couple visiting Washington’s historical monuments and the crowded traffic in New York city.  The laptop computer and the airplane image of flying explain how easy it is nowadays to reserve your flight online and travel anywhere.
Logos: Is persuading the reader’s by reasoning and logic to travel to cities for many reasons to attend different events and to enjoy social life and activities. 
Ethos: Is a sense of belief and trust when readers look at the images of the laptop computer and the airplane image of flying explain how easy it is nowadays to reserve your flight (cruise, hotel and car rentals) online and travel anywhere. 
Mythos: Is addressing the reader’s shared values and belonging to a community, to celebrate July four, independence holiday in the Nation Capitol city enjoying fireworks with many people.
Pathos: Is persuading the reader’s feelings of emotion by appealing love, and romantic image of the couples sitting and hugging, enjoying city lights and monuments close to a lake.  In addition, to the national holiday celebration in the Capitol city in front of the monuments, the reader’s get emotional appeal of freedom, unity and shared value of citizens.





Exotic natural settings in far-away places
These images try to explain how travel agencies use pictures of the beautiful exotic places for business marketing.  These travel advertisements have some written messages or information in addition to the images.  The cartoon image shows the person wondering where he wants to travel, and trying to see/read the globe map with a microscope. It can be interpreted by each reader’s differently and more than one message.
The audience for these images can be anyone who is familiar with traveling or has the interest to travel.  For example, the beautiful natural setting image with the two chairs but nobody is sitting on them except the two brain images above the chairs.  I really like the statement they have on it is “You travel with your mind every day. Wouldn’t be nice if your body could follow?  Many people can relate to the feeling of that statement.  The messages on these travel images are easy to interpret.  
Ethos: Is the credibility of the travel agencies advertisement making the reader’s belief by capturing their attention offer to handle travel needs.   
Logos: Is the logic behind these images, trying to persuade the reader to plan for their dream vacation trip through the travel agency low fare or package deal.
Pathos: The images are persuading and appealing to the reader’s emotional feelings of interest, passion and desire to find adventure in far away exotic places.    

Logos: means persuading by the use of reasoning. (Logical)
Ethos: means our sense of beliefs, our trust. (Trust)
Mythos: means our sense of belonging to a community with shared values. (Values)
Pathos: means persuading by appealing to the readers emotions. (Emotional)

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